This is a dynamic phenomenon where the subordinate culture is compelled to adopt the ways of the invaders. In its active form, the dominant culture forcefully imposes its cultural influences upon the dominated culture. Such a cultural invasion can either be active or passive. So, what is imperialism in terms of cultural influence? Well, cultural imperialism takes place when one culture overtakes another in such a way that the latter ends up following a significant number of values, traditions, beliefs and influences of the former either completely or in a way which enmeshes the influences of the dominating culture inextricably with those of its own.
So what is cultural imperialism all about? Let’s take a look at the various elements of this socio cultural phenomenon. After all, isn’t it easier to rule if the invaded share the same religious and cultural platforms as the invaders? The cultural imperialism theory is founded upon the premises of imposing the influences and beliefs of the stronger culture (the invaders) upon the weaker or more submissive culture (the invaded).
Religious and cultural invasion are often inseparable parts of a conquest. Invasion of a country doesn’t end with an invasion of the geographical territories enclosed within the political boundaries alone. World history is rife with instances of cultural imperialism – how else would you explain the popularity of the very-British game of cricket in all the commonwealth countries? Think about it and read ahead for more interesting revelations.
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